Is Wix Analytics good enough for my business?

Wix Analytics is excellent for most small to medium businesses, providing essential data on traffic, behavior, and sales. For highly advanced custom tracking, supplementing with Google Analytics is recommended.

Can I see exactly who visited my Wix site?

You can see detailed aggregated data (location, device, source) but not personally identifiable information (PII) like specific names or emails unless a visitor submits a form.

How do I track form submissions and button clicks on Wix?

For basic tracking, use Wix's built-in 'Goals' in the Analytics panel. For more detailed event tracking, you will need to use the Google Analytics integration and set up events.

Wix Visitor Tracking: Complete Guide for Businesses

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❌ Before: Guessing Game

No idea who is visiting your site or why
Wasting money on ads that don't convert
Unable to identify which content resonates
Missing crucial lead generation opportunities
Making business decisions based on intuition, not data

✅ After: Data-Driven Growth

See exactly who your visitors are and what they want
Optimize marketing spend for maximum ROI
Create content that attracts your ideal customers
Identify and fix points where visitors leave your site
Make strategic decisions backed by real user behavior

Wix Analytics Dashboard view — The Wix Analytics Dashboard provides a clear overview of your site's performance.

Data charts on a screen — Dive deep into traffic sources to understand where your visitors come from.

Person setting up analytics on a laptop — Setting up conversion tracking is key to measuring business success.

Final Summary: Key Takeaways

Wix's built-in Analytics provide a powerful, user-friendly foundation for understanding your website traffic.
For advanced tracking, integrating Google Analytics via Google Tag Manager unlocks unparalleled depth.
Focus on tracking key conversions (form submits, button clicks, purchases) to measure what truly matters.
Regularly review your data to make informed decisions that drive growth and improve user experience.

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