Do I need to be tech-savvy to build this on Wix?

Not at all. Wix is famously user-friendly with a drag-and-drop editor. This guide will walk you through the specific elements you need, no coding required.

How much can I save on third-party commission fees?

By shifting just 5-10 bookings a month to direct bookings, a typical B&B can save thousands annually—often between 15-30% per booking that avoids OTA commissions.

What's the most important element on the page?

The call-to-action (CTA). Whether it's 'Check Availability,' 'Book Your Stay,' or 'Request a Guide,' it must be visually prominent and compelling.

Wix Lead Generation for B&Bs: Book More Guests

Transform your quaint guesthouse into a booking powerhouse with a high-converting Wix landing page designed specifically for hospitality businesses.

2025-08-22 marketing 8 min read

★★★★★The 'Seaside Escape Inn' increased direct bookings by 210% in 3 months using these Wix strategies.

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❌ Before: Inconsistent Bookings & High Fees

Reliance on third-party platforms (Booking.com, Airbnb) with high commission fees
Generic website that doesn't capture visitor interest or information
No clear strategy to convert website browsers into booked guests
Difficulty showcasing unique charm and amenities effectively
Missing out on repeat guests by not building an email list

✅ After: A Streamlined Booking Machine

Capture leads 24/7 with an integrated booking inquiry form
Build a valuable email list for seasonal promotions and repeat business
Showcase your unique story, amenities, and local attractions
Reduce dependency on OTA platforms and their hefty fees
Increase direct bookings with social proof and compelling offers

Wix landing page for a cozy bed and breakfast — A clean, inviting design that highlights room features and a clear call-to-action.

Mobile-responsive Wix landing page on a phone — Fully responsive design ensures a perfect experience for guests booking on mobile.

Wix booking and contact form example — Integrated forms make it easy for potential guests to check availability and inquire.

Final Summary: Key Takeaways

Your website is your most powerful 24/7 sales tool; optimize it for conversions.
A dedicated landing page focused on lead generation is crucial for reducing OTA dependency.
High-quality imagery, social proof, and a clear value proposition are non-negotiable.
Wix's built-in tools make it surprisingly simple to create a professional, high-converting page.

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