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Before: Ineffective Online Presence

  • Cluttered website with no clear call to donate
  • Complicated donation process with high abandonment
  • Generic messaging that fails to inspire action
  • Not optimized for mobile users
  • No way to capture volunteer leads or emails

After: Powerful Donation Conversion Engine

  • Single, focused landing page with clear donation CTA
  • Streamlined 2-step donation process
  • Impact-driven storytelling with donor testimonials
  • Fully mobile-responsive design
  • Integrated email list building for long-term support

Final Summary: Key Takeaways

  • A dedicated landing page is crucial for converting website visitors into donors.
  • Wix's built-in tools make it easy to create professional pages without a developer.
  • Storytelling and social proof are your most powerful tools for inspiring action.
  • Always optimize for mobile and simplify the donation process to maximize conversions.

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