Wix has evolved from a simple website builder to a robust ecommerce platform, but is it the right solution for your online store? With over 700,000 online stores powered by Wix, the platform offers an attractive combination of design flexibility and ecommerce functionality. This in-depth review examines Wix's ecommerce capabilities, strengths, limitations, and ideal use cases to help you decide if it's the right platform for your business.
Wix Ecommerce: Core Features and Capabilities
Wix provides a comprehensive set of ecommerce tools for small to medium-sized businesses:
- Product Management: Support for physical, digital, and service-based products
- Payment Processing: 50+ payment gateways including Wix Payments
- Inventory Control: Real-time stock tracking and low stock alerts
- Shipping Solutions: Integrated shipping with major carriers and custom options
- Tax Automation: Automatic tax calculations for 50+ countries
- Marketing Tools: Built-in email marketing, coupons, and abandoned cart recovery
Stores Built
700,000+ online stores use Wix
Payment Options
50+ payment gateways supported
Product Types
Physical, digital, and service products
Global Reach
Automatic tax for 50+ countries
Wix Ecommerce Strengths
1. User-Friendly Interface
Wix's drag-and-drop editor makes store setup accessible to beginners:
- Intuitive product page customization
- No coding required for basic setups
- Hundreds of professionally designed templates
- Mobile-optimized storefronts out of the box
- Visual customization of checkout process
Design Advantage
Wix's design flexibility allows for more creative storefronts than many dedicated ecommerce platforms, making it ideal for brands where visual presentation is crucial.
2. Built-In Marketing Tools
Wix includes powerful marketing features:
- Email marketing automation
- Abandoned cart recovery
- SEO tools for product pages
- Social media integration
- Built-in blog for content marketing
3. Payment Processing Options
Wix supports diverse payment methods:
- Wix Payments (no transaction fees)
- PayPal, Stripe, Square, and others
- Local payment methods by country
- Subscription and recurring payments
- Multi-currency support
"Wix stores using Wix Payments see 15% higher conversion rates on average due to the streamlined checkout experience and lack of redirects to third-party payment processors."
4. Inventory Management
Wix provides solid inventory control:
- Real-time stock tracking
- Low stock notifications
- Product variants and options
- Bulk import/export capabilities
- Inventory reports and analytics
Inventory Tip
Use Wix's barcode scanning feature with the mobile app to quickly update inventory levels when receiving new stock.
Wix Ecommerce Limitations
1. Scalability Concerns
Wix may not be ideal for high-volume stores:
- Performance can slow with 10,000+ products
- Limited API for custom integrations
- No headless commerce options
- Transaction limits on certain plans
- No built-in B2B features
2. Advanced Feature Gaps
Missing some advanced ecommerce capabilities:
- Limited wholesale/B2B functionality
- No native POS system (third-party only)
- Basic reporting compared to Shopify
- No built-in marketplace capabilities
- Limited automation workflows
3. International Selling Challenges
Global commerce limitations:
- No native multi-language storefronts
- Limited currency conversion options
- Shipping rules can be complex for global stores
- Tax automation not available in all countries
- No built-in duty/tax calculation at checkout
Need Help With Your Wix Store?
Our ecommerce experts can help you maximize Wix's potential or migrate to a more powerful platform if needed
GET ECOMMERCE HELPWhen to Choose Wix for Ecommerce
Wix is ideal for:
- Small to Medium Stores: Businesses with under 1,000 products
- Design-Focused Brands: Stores where visual presentation is paramount
- Beginner Merchants: First-time store owners who value ease of use
- Service Businesses: Companies selling services alongside products
- Local Businesses: Stores focused on domestic rather than international sales
When to Consider Alternatives
You might need a different platform if:
- High Volume Sales: You expect significant growth beyond 500 orders/day
- Advanced B2B Features: You need wholesale pricing or account management
- Complex Product Options: You sell products with many configurable options
- Global Expansion: You need robust multi-language/currency support
- Deep Integrations: You require extensive third-party system connections
Wix vs. Other Ecommerce Platforms
Quick comparison with popular alternatives:
- vs. Shopify: Wix offers better design flexibility; Shopify has more advanced ecommerce features
- vs. WooCommerce: Wix is easier to use; WooCommerce offers more customization
- vs. BigCommerce: Wix has simpler setup; BigCommerce scales better for large stores
- vs. Squarespace: Comparable features but Wix has more payment options
- vs. Ecwid: Wix is more integrated; Ecwid can be added to any website
Wix Ecommerce Pricing Breakdown
Understanding the cost structure:
- Business Basic ($27/month): Entry-level ecommerce with 20GB storage
- Business Unlimited ($32/month): Adds automation and 35GB storage
- Business VIP ($59/month): Priority support and 50GB storage
- Enterprise (Custom): For high-volume merchants with special needs
- Transaction Fees: 0% with Wix Payments, 1-2% with other gateways
Cost Consideration
While Wix's base pricing is competitive, factor in the cost of essential apps which can add $20-$50/month to your total cost.
Conclusion: Is Wix Right for Your Online Store?
Wix has matured into a capable ecommerce platform that works exceptionally well for small to medium-sized businesses, particularly those prioritizing design and ease of use. While it may lack some advanced features needed by high-volume merchants, its intuitive interface, built-in marketing tools, and flexible design options make it a strong contender in the website builder ecommerce space.
For businesses expecting rapid growth or needing sophisticated B2B functionality, platforms like Shopify or BigCommerce might be better suited. However, for most small businesses and entrepreneurs, Wix provides a balanced combination of ecommerce capabilities and design freedom that can effectively power an online store.
Final Recommendation
Start with Wix if you value design flexibility and ease of use, but plan your migration path early if you anticipate significant growth beyond 1,000 products or 500 daily orders.