Do I need a separate tool for email automation with Wix?

No, Wix includes a robust email marketing and automation platform (Wix Ascend) directly within your site's dashboard, eliminating the need for third-party integrations.

What kind of automations can I set up?

You can create workflows for welcome series, abandoned carts, post-purchase follow-ups, lead nurturing, birthday emails, and re-engagement campaigns, among others.

How much does Wix Automations cost?

Automation features are part of Wix Ascend, which has various plans starting with a free tier for basic needs, scaling up to advanced plans for unlimited automations and contacts.

Email Marketing Automation with Wix

Transform customer engagement and drive revenue on autopilot using Wix's powerful, built-in automation tools—no technical skills required.

2025-08-23 marketing 8 min read

★★★★★Businesses using Wix Automations report a 320% increase in customer engagement.

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❌ Before: Manual, Inefficient Emailing

Manually sending every single welcome and follow-up email
Generic blasts to your entire list with low conversion rates
Constantly forgetting to follow up with leads and customers
No time to nurture relationships, leading to high churn
Unable to track what content actually drives sales

✅ After: Strategic, Automated Nurturing

Every new subscriber instantly enters a personalized welcome series
Hyper-targeted messages based on user behavior and preferences
Recover lost sales with automatic abandoned cart sequences
Build lasting customer relationships with scheduled check-ins
Clear analytics show exactly which automations drive ROI

Wix Automation Dashboard — The intuitive Wix Automations dashboard where you build your workflows.

Email segmentation example — Segment your audience based on their actions for targeted messaging.

Automation analytics report — Measure the performance of your automated campaigns with detailed reports.

Final Summary: Key Takeaways

Wix provides a powerful, all-in-one platform for email marketing automation directly integrated with your website.
Start with foundational automations like welcome emails and abandoned carts for quick wins.
Use segmentation and personalization to dramatically increase engagement and conversion rates.
Continuously analyze performance data to optimize and scale your automated workflows.

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