Is Wix's built-in analytics enough for a law firm?

For basic insights on traffic and form submissions, yes. For advanced tracking like phone call conversions from specific ads, you'll need to integrate Google Tag Manager and Google Analytics 4.

How do I track phone calls as a conversion?

The most reliable method is to use a dynamic call tracking number from a service like CallRail or WhatConverts, which can be integrated via Google Tag Manager on your Wix site.

Can I see which practice area pages generate the most leads?

Absolutely. By setting up individual goals or events in Google Analytics for each practice area's contact form, you can see which pages (e.g., '/personal-injury/' vs. '/divorce/') drive the most valuable client leads.

Wix Conversion Tracking for Law Firms & Attorneys

Stop guessing which clients come from your website. Master Wix analytics to track consultations, form fills, and phone calls—proving your marketing ROI.

2025-08-22 analytics 8 min read

★★★★★"Implemented these steps and identified that 70% of our PI cases came from one specific contact form. A game-changer." - Mark R., Senior Partner

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❌ Before: Flying Blind on Marketing Spend

Wasting thousands on ads with no idea which ones brought in clients
No data to show which practice area pages (PI, Family, Criminal) convert best
Partners arguing over the value of the website and digital marketing
Unable to calculate the true Return on Ad Spend (ROAS) for the firm
Guessing which marketing channels are worth reinvesting in

✅ After: Data-Driven Client Acquisition

Know exactly which ad, keyword, and page leads to a phone call or form fill
Calculate your exact cost per acquisition for new clients
Present clear ROI reports to firm partners to justify marketing budgets
Double down on high-performing practice areas and campaigns
Confidently scale what works and cut what doesn't

Wix Analytics Dashboard showing conversion sources — The Wix Analytics dashboard reveals which sources drive client conversions.

Setting up a goal in Google Analytics for a law firm — Track specific goals like 'Contact Form Submit' in Google Analytics.

Law firm partners reviewing a marketing report — Use data to make informed decisions with your partners.

Final Summary: Key Takeaways

Define what a 'conversion' is for your firm: phone call, form submission, live chat.
Use Wix's built-in tools for basic tracking and Google Tag Manager for advanced tracking.
Tag your marketing campaigns (UTMs) to track performance from source to case.
Review your data monthly to reallocate your budget to the best-performing channels.

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