When Sweet Delights Bakery approached us, they had a website that was hurting more than helping their business. Their outdated site was difficult to navigate, didn't showcase their products effectively, and most importantly, wasn't driving online orders. This case study walks through our complete transformation process using Wix, the challenges we overcame, and the impressive results achieved.
The Client: Sweet Delights Bakery
Sweet Delights is a family-owned bakery in Portland, Oregon specializing in artisanal breads, custom cakes, and French pastries. While they had a loyal local following, their online presence wasn't reflecting their quality:
- Established: 12 years in business
- Location: Portland, Oregon
- Specialties: Wedding cakes, sourdough bread, French pastries
- Challenge: Only 5% of revenue came from online orders
- Goal: Increase online orders by 300% within 6 months
Before Redesign
Only 5% of revenue from online orders
After Redesign
18% of revenue from online orders
Mobile Traffic
68% of visitors came from mobile devices
SEO Impact
First page rankings for 12 local keywords
Initial Challenges and Pain Points
1. Outdated Design and Poor User Experience
The existing website had several critical issues:
- 10+ year old design that looked dated
- Confusing navigation structure
- No mobile optimization (72% of their traffic was mobile)
- Slow loading speed (5+ seconds on mobile)
- No online ordering system
Key Finding
Our analytics revealed that 83% of mobile visitors were leaving without viewing a second page, indicating serious usability issues.
2. Ineffective Product Presentation
The bakery's beautiful products weren't being showcased properly:
- Low-quality, poorly lit product photos
- No pricing information
- No way to see daily specials
- No gallery of past custom cake designs
- No customer reviews or testimonials
3. No Online Ordering System
The biggest missed opportunity was the lack of e-commerce functionality:
- Customers had to call or visit to place orders
- No way to order cakes for pickup
- No integration with their POS system
- No way to pay deposits for custom orders
- No automated order confirmations
"We were turning away customers because our phone was always busy with order inquiries. We knew we needed an online ordering solution but didn't know where to start." - Sarah Johnson, Owner
4. Poor Local SEO Performance
The site wasn't optimized for local search at all:
- Not ranking for "bakery in Portland" or similar terms
- No Google My Business integration
- Inconsistent NAP (Name, Address, Phone) information
- No local business schema markup
- No customer reviews on Google
SEO Insight
Our research showed 320 monthly searches for "best bakery Portland" with zero rankings for Sweet Delights.
Our Wix Redesign Strategy
1. Complete Visual Overhaul
We started with a complete redesign using Wix:
- Modern, clean design reflecting their brand
- Mobile-first responsive layout
- Professional product photography
- Consistent color scheme and typography
- Clear visual hierarchy and calls-to-action
2. Implemented Online Ordering System
Using Wix Stores and Wix Restaurants, we built:
- Full e-commerce functionality for baked goods
- Custom cake ordering with options and pricing
- Integration with their existing POS system
- Scheduled pickup times with calendar integration
- Automated order confirmations and reminders
"The online ordering system has been a game-changer. We've reduced phone order volume by 60% while increasing total orders by 40%."
3. Local SEO Optimization
We implemented comprehensive local SEO strategies:
- Optimized for "bakery in Portland" and related terms
- Created location-specific pages
- Added schema markup for local business
- Integrated Google My Business
- Built local citations and backlinks
Local SEO Tip
We created neighborhood-specific pages (e.g., "Bakery in Portland Pearl District") to capture hyper-local search traffic.
4. Content Strategy and Blog
To establish authority and improve SEO, we:
- Launched a baking tips blog
- Created recipe content featuring their products
- Added customer stories and testimonials
- Developed seasonal content calendars
- Implemented an email newsletter signup
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Within 6 months of launching the new Wix website:
- Online Orders: Increased from 5% to 18% of total revenue
- Mobile Conversion Rate: Improved from 0.8% to 3.2%
- Organic Traffic: Grew by 320%
- Bounce Rate: Reduced from 78% to 42%
- Average Order Value: Increased by 22%
- Local Rankings: First page for 12 key local terms
Key Takeaways and Lessons Learned
This project reinforced several important lessons for local business websites:
- Mobile Optimization is Non-Negotiable: 68% of their traffic came from mobile
- Online Ordering Drives Revenue: The convenience factor significantly increased sales
- Professional Photography Matters: High-quality images increased time-on-site by 48%
- Local SEO Works: Proper optimization led to first-page rankings
- Content Builds Trust: The blog became a key conversion tool
Sweet Delights Bakery Website Checklist
Here's what made their new Wix site successful:
- ☑️ Modern, mobile-responsive design
- ☑️ Professional product photography
- ☑️ Integrated online ordering system
- ☑️ Clear calls-to-action on every page
- ☑️ Optimized local SEO strategy
- ☑️ Customer testimonials and reviews
- ☑️ Regular blog content updates
- ☑️ Fast loading speed (under 2 seconds)
- ☑️ Social media integration
- ☑️ Email marketing integration
Conclusion: The Power of a Well-Designed Wix Website
The Sweet Delights Bakery transformation demonstrates how a strategic Wix website redesign can dramatically impact a local business. By addressing their specific challenges with tailored solutions, we were able to help them achieve and exceed their business goals.
What made this project particularly successful was our holistic approach - we didn't just design a pretty website, we built a complete digital sales and marketing tool that continues to drive results months after launch.
Final Thought
For local businesses like Sweet Delights, a website isn't just an online brochure - it's a 24/7 salesperson, customer service rep, and marketing manager all in one. Investing in a professional Wix website delivers measurable returns when done strategically.