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Before: Limited Local Presence

  • Cash-only payments limiting customer convenience
  • No online presence beyond Facebook page
  • Phone orders overwhelming staff during peak hours
  • Limited customer reach beyond neighborhood regulars
  • No system for pre-orders or custom cake requests

After: Digital-First Bakery

  • Online ordering with secure payment processing
  • Professional website showcasing products and story
  • Automated order management reducing staff workload
  • Expanded reach with local delivery and shipping options
  • Streamlined custom order requests with online forms

Final Summary: Key Takeaways

  • Professional websites build trust and credibility with customers
  • Online ordering significantly reduces administrative workload
  • Local SEO optimization brings in new customers searching nearby
  • Email marketing through Wix helps retain customers and promote specials

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