Can Wix Analytics track phone call conversions?

No, Wix Analytics lacks built-in call tracking. You'll need a third-party integration, whereas Google Analytics with Google Tag Manager can track calls as conversions.

Is Google Analytics too complicated for a small HVAC business?

While there's a learning curve, the initial setup for key goals (form submissions, phone calls) can be done quickly. The depth of data is worth the investment for scaling your business.

Do I need to pay for Google Analytics?

Google Analytics 4 (GA4) is completely free to use, making it an incredibly powerful tool for HVAC contractors on a budget.

Wix vs Google Analytics for HVAC Contractors

The definitive guide to choosing the right analytics platform to track leads, optimize your website, and grow your HVAC business.

2025-08-22 analytics 8 min read

★★★★★HVAC companies that master their analytics see up to 3x more qualified leads.

Loading content...

❌ Before: Guessing Game with Data

Wasting ad budget on underperforming service pages
No insight into which online leads actually convert to jobs
Unable to track ROI from specific marketing campaigns
Missing data on customer location for targeted service areas
Flying blind without understanding website user behavior

✅ After: Data-Driven Growth

Precisely track which services (AC repair, installs) drive calls
Attribute phone calls and form fills directly to marketing sources
Optimize Google Ads spend for maximum ROI on high-value jobs
Identify top ZIP codes for service and focus marketing there
Make informed decisions to scale your HVAC business profitably

Google Analytics dashboard showing HVAC website traffic — Deep audience insights in Google Analytics

Wix Analytics overview dashboard — The simplified Wix Analytics interface

HVAC technician using a tablet — Make data-driven decisions on the go

Final Summary: Key Takeaways

Wix Analytics is best for simplicity and basic traffic overviews
Google Analytics is essential for tracking HVAC lead conversions and ROI
Use Google's free tools to track phone calls and form submissions
The setup time for GA4 pays for itself in optimized ad spend

Your Professional Website Awaits

Stop wasting time on DIY solutions. Let our specialists build your perfect online presence.

LAUNCH MY WEBSITE NOW