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❌ Before: Guessing Game Analytics

  • Unclear which marketing channels drive bookings
  • No insight into guest on-site behavior
  • Can't track booking funnel abandonment
  • Missing key hotel performance metrics
  • Data scattered across multiple platforms

✅ After: Data-Driven Decisions

  • Precise ROI measurement for all marketing efforts
  • Clear view of guest journey from discovery to booking
  • Optimized website based on real user behavior
  • Custom reports for occupancy and revenue trends
  • All data centralized in one dashboard
Hotel analytics dashboard showing booking trends
Track booking performance in real-time
Resort guest journey analysis
Map the entire guest journey from search to stay
Marketing campaign performance dashboard
Measure campaign ROI across channels

Final Summary: Key Takeaways

  • Wix Analytics offers simplicity and direct integration for Wix sites
  • Google Analytics provides deeper customization and advanced tracking
  • Hotels need specialized tracking for bookings, seasons, and guest behavior
  • The best choice depends on your team's technical capability and goals

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