How often should I follow up with a potential client?

Follow up within 1 hour of inquiry, at 24 hours, 3 days, 7 days, and 14 days. 80% of conversions happen after the 4th touchpoint.

What's the best time to send wedding planning emails?

Tuesdays and Wednesdays between 10 AM - 12 PM and 7 PM - 9 PM see the highest engagement, as couples often research together after work.

How can I make templates feel personal without spending hours?

Use merge tags for names, wedding dates, and venues mentioned in their inquiry. Add one personalized sentence about something specific they mentioned.

Email Marketing for Wedding Planners: Templates That Book Clients

Discover the exact email templates and strategies top wedding planners use to convert inquiries into booked clients and build a thriving business.

2025-08-24 marketing 12 min read

★★★★★Planners using these templates report booking 3-5 more clients per quarter

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❌ Before: Inconsistent Client Conversions

Generic, one-size-fits-all email responses
Spending hours crafting individual replies to inquiries
Struggling to articulate your unique value proposition
Missing follow-ups with potential clients
Low conversion rates from inquiries to booked clients

✅ After: A Streamlined Booking Machine

Professional, personalized templates ready to deploy
Hours saved each week with automated sequences
Clear communication of your expertise and process
Systematic follow-ups that nurture leads
Higher conversion rates and a booked-out calendar

Wedding planner reviewing email open rates on laptop — Planners using targeted templates see dramatic increases in engagement

Beautiful wedding stationery and email draft on screen — Your emails should reflect the same elegance as your wedding designs

Happy couple meeting with wedding planner — Effective emails lead to more client meetings and bookings

Final Summary: Key Takeaways

Email marketing is your most powerful tool for converting inquiries into booked clients
Personalization is key - use merge tags to make templates feel custom
Follow-up sequences dramatically increase your conversion rates
Your emails should reflect your brand's luxury and attention to detail

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