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❌ Before: Guessing Game Marketing

  • No idea which campaigns drive conversions
  • Wasting budget on underperforming channels
  • Cannot attribute sales to specific efforts
  • Missing crucial customer journey data
  • Making decisions based on assumptions

✅ After: Data-Driven Marketing

  • Precise campaign performance measurement
  • Optimized marketing spend based on real data
  • Clear ROI calculation for every channel
  • Complete customer journey tracking
  • Confident, data-backed decision making
Wix Analytics Dashboard showing UTM data
Track campaign performance directly in Wix Analytics
Marketing campaign data visualization
Visualize which channels drive the best results
Business owner analyzing data on laptop
Make informed decisions with accurate campaign data

Final Summary: Key Takeaways

  • UTM parameters are essential for tracking Wix marketing campaign performance
  • Wix automatically captures UTM data in its built-in Analytics dashboard
  • Consistent UTM naming conventions are critical for accurate reporting
  • Regular UTM audit ensures data integrity and campaign optimization

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Frequently Asked Questions