Your Wix website is often the first impression potential customers have of your business. If it's outdated, slow, or no longer reflects your brand, it might be time for a redesign. This comprehensive guide will walk you through when to redesign your Wix site, the step-by-step process, and how to maintain your SEO rankings during the transition.
Signs It's Time to Redesign Your Wix Website
How do you know when your Wix site needs a refresh? Look for these telltale signs:
- Outdated Design: Your site looks old-fashioned compared to competitors
- Poor Mobile Experience: Visitors struggle to navigate on smartphones
- Declining Conversions: Your site isn't converting visitors like it used to
- Slow Loading Times: Pages take more than 3 seconds to load
- Rebranding: Your visual identity or messaging has evolved
- New Features Needed: You require functionality your current site can't support
Conversion Impact
94% of first impressions are design-related
Mobile Experience
57% of users won't recommend a business with a poor mobile site
Loading Speed
53% of mobile users abandon sites that take over 3 seconds to load
SEO Impact
Modern sites rank higher in search results
The Wix Redesign Process: Step-by-Step
1. Planning Your Redesign
Start with a solid foundation for your redesign:
- Audit your current site's strengths and weaknesses
- Research competitors and industry trends
- Define your goals and key performance indicators
- Create a sitemap and content strategy
- Set a realistic timeline and budget
Redesign Planning Tip
Use Wix's analytics to identify your most popular pages and features before redesigning - these should be prioritized in your new site structure.
2. Design and Branding Refresh
Modernize your visual identity while maintaining brand recognition:
- Update color scheme and typography
- Create a consistent visual language
- Implement modern UI/UX best practices
- Optimize for mobile-first design
- Use high-quality, relevant imagery
3. Content Strategy and Migration
Refresh your content while preserving SEO value:
- Audit and update existing content
- Create new content to fill gaps
- Implement a clear content hierarchy
- Optimize for readability and scannability
- Plan 301 redirects for changed URLs
"A website redesign isn't just about aesthetics - it's an opportunity to realign your digital presence with your business goals and customer needs."
4. Technical Implementation
Build your new site with performance in mind:
- Use Wix's latest templates and features
- Implement responsive design principles
- Optimize images and media for fast loading
- Set up proper tracking and analytics
- Test across devices and browsers
Technical Tip
Use Wix's built-in SEO tools to ensure all technical SEO elements are properly configured before launch.
5. SEO Preservation Strategy
Protect your search rankings during the transition:
- Map old URLs to new ones with 301 redirects
- Preserve or improve existing metadata
- Maintain internal linking structure
- Update schema markup if needed
- Submit updated sitemap to search engines
6. Testing and Launch
Ensure a smooth transition to your new site:
- Conduct thorough functionality testing
- Check all forms and interactive elements
- Verify mobile responsiveness
- Test all redirects and links
- Monitor performance post-launch
Maintaining SEO During a Wix Redesign
Protect your search rankings with these key strategies:
- URL Structure: Keep URLs the same when possible
- Content Migration: Preserve high-performing content
- 301 Redirects: Implement for all changed URLs
- Metadata: Maintain or improve title tags and meta descriptions
- Internal Links: Update all internal links to new URLs
- Indexing: Submit new sitemap to Google Search Console
SEO Tip
Use Wix's SEO Wiz tool to identify and fix any SEO issues before launching your redesigned site.
Need Professional Wix Redesign Help?
Our team specializes in transforming outdated Wix sites into modern, high-performing digital assets
REDESIGN MY WIX SITEPost-Redesign Checklist
Ensure your redesign success with these post-launch tasks:
- Analytics Verification: Confirm tracking is working properly
- Broken Link Check: Scan for and fix any broken links
- Performance Monitoring: Track speed and user behavior
- SEO Audit: Check for indexing issues
- User Feedback: Gather and respond to visitor input
- Ongoing Optimization: Continuously improve based on data
Common Wix Redesign Mistakes to Avoid
Steer clear of these redesign pitfalls:
- Changing Everything: Don't fix what isn't broken
- Ignoring SEO: Failing to preserve search rankings
- Overdesigning: Prioritizing aesthetics over usability
- Poor Mobile Experience: Neglecting mobile optimization
- Content Overhaul: Removing high-performing content
- No Testing: Launching without thorough testing
Wix Redesign Checklist
Quick reference guide for a successful redesign:
- ☑️ Conducted comprehensive site audit
- ☑️ Defined clear goals and KPIs
- ☑️ Created updated sitemap and content plan
- ☑️ Developed modern, responsive design
- ☑️ Optimized all content for SEO
- ☑️ Set up 301 redirects for changed URLs
- ☑️ Tested across devices and browsers
- ☑️ Verified all forms and functionality
- ☑️ Implemented proper tracking
- ☑️ Created post-launch monitoring plan
Conclusion: Transforming Your Wix Presence
A well-executed Wix redesign can breathe new life into your online presence, improve user experience, and boost conversions. By following this comprehensive guide, you'll ensure your redesign enhances rather than disrupts your digital marketing efforts.
Remember that website design is never truly "finished." The most successful websites evolve continuously based on user behavior, technological advancements, and business needs. View your redesign as the beginning of an ongoing optimization process rather than a one-time project.
Final Thought
Your website is your digital storefront. A strategic redesign isn't just about looking good—it's about creating meaningful connections with your audience and driving measurable business results.