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Before: Manual Lead Management

  • Estimate forms go to email inbox, get lost
  • No system for following up with potential clients
  • Can't track which jobs came from website
  • Manual entry of customer data wastes time
  • Missed opportunities for repeat business

After: Automated Marketing System

  • Leads automatically added to Mailchimp segments
  • Auto-responders send immediate confirmation
  • Track customer journey from form to booking
  • Send targeted campaigns by flooring type
  • Nurture past clients for referrals and repeat business

Final Summary: Key Takeaways

  • Automate lead capture from Wix forms to Mailchimp
  • Create targeted campaigns for different flooring services
  • Follow up automatically with potential clients
  • Track which marketing efforts drive the most jobs

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