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❌ Before: Manual Lead Management
- Estimate forms go to email inbox, get lost
- No system for following up with potential clients
- Can't track which jobs came from website
- Manual entry of customer data wastes time
- Missed opportunities for repeat business
✅ After: Automated Marketing System
- Leads automatically added to Mailchimp segments
- Auto-responders send immediate confirmation
- Track customer journey from form to booking
- Send targeted campaigns by flooring type
- Nurture past clients for referrals and repeat business
Final Summary: Key Takeaways
- Automate lead capture from Wix forms to Mailchimp
- Create targeted campaigns for different flooring services
- Follow up automatically with potential clients
- Track which marketing efforts drive the most jobs
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