Is the Mailchimp-Wix integration free to use?

Yes, the integration itself is free, but you'll need a Mailchimp plan that supports the features you want to use. Wix's built-in integration works with all Mailchimp plans.

Can I segment my Wix customers in Mailchimp?

Absolutely. The integration automatically syncs customer data, allowing you to create segments based on purchase history, product views, and engagement levels for targeted campaigns.

What happens if a customer unsubscribes through Wix?

The integration maintains compliance. If a user unsubscribes through your Wix site, they're automatically unsubscribed from your Mailchimp list, and vice versa.

Mailchimp Wix Integration: Complete Business Guide

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❌ Before: Manual Email Management

Manually exporting customer lists from Wix
Copy-pasting email addresses into Mailchimp
Missing new subscriber opportunities
No segmentation for targeted campaigns
Unable to track customer behavior

✅ After: Automated Marketing Machine

Automatic subscriber sync between platforms
Instant welcome emails for new signups
Segmented lists based on customer behavior
Abandoned cart recovery automation
Complete ROI tracking and analytics

Email campaign performance analytics — Tracking campaign performance and conversions

Final Summary: Key Takeaways

Native integration takes less than 15 minutes to set up
Automate welcome sequences for immediate engagement
Segment audiences based on Wix purchase behavior
Track email campaign ROI directly to sales

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