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❌ Before: Invisible to Local Customers

  • Page 4+ on Google for local searches
  • 2-3 service calls per week from website
  • Inconsistent NAP information across directories
  • Zero Google Business Profile reviews
  • Competitors dominating local map pack

✅ After: Local Search Dominance

  • Top 3 positions for 15+ local keywords
  • 15-20 qualified service calls weekly
  • Perfect NAP consistency across 50+ directories
  • 87+ 5-star Google reviews
  • Consistent presence in local 3-pack
Pest control technician working
Proper local SEO puts your technicians in more homes
Google My Business dashboard
Optimized Google Business Profile driving calls and leads
Local SEO analytics dashboard
Tracking local ranking improvements and conversions

Final Summary: Key Takeaways

  • Google Business Profile optimization is non-negotiable for pest control companies
  • Local citations and NAP consistency build crucial trust signals with Google
  • Localized content targeting specific pests and neighborhoods drives conversions
  • Customer reviews are the modern word-of-mouth for service businesses

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