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❌ Before: Missing Critical Visitor Intelligence
- Anonymous visitors with no identification
- Missing potential home security clients
- No way to follow up with interested prospects
- Wasting ad spend on un-trackable traffic
- Guessing which content resonates with homeowners
✅ After: Data-Driven Lead Generation
- Identify companies and residential visitors
- Capture contact information from interested prospects
- Target follow-ups based on viewed content
- Optimize marketing for high-intent pages
- Measure ROI on every marketing channel
Final Summary: Key Takeaways
- Wix Analytics provides basic traffic data but limited identification
- Third-party tools reveal company names and visitor details
- Lead capture forms are essential for converting visitors
- Behavioral tracking helps prioritize follow-up efforts
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