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Before: Generic Website Pages

  • Visitors confused about how to contact you
  • No clear call-to-action for emergency services
  • Missing specific service offers and pricing
  • Difficult to track which services generate interest
  • Generic content that doesn't address urgent HVAC needs

After: Targeted HVAC Landing Page

  • Clear 24/7 emergency service contact button
  • Specific offers for seasonal maintenance deals
  • Service-specific forms capturing lead details
  • Trust signals like licenses and certifications
  • Fast-loading mobile-optimized design

Final Summary: Key Takeaways

  • Focus on one specific service per landing page for higher conversions
  • Include urgent calls-to-action for emergency HVAC situations
  • Showcase certifications and licenses to build trust instantly
  • Use local keywords and area served to attract nearby customers

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