Should I charge hourly or per project for Wix websites?

Project-based pricing is generally better as it aligns with value delivered and protects you from scope creep. Hourly rates are better for ongoing maintenance or very uncertain projects.

What should I include in my base Wix website package?

Typically includes: 5-7 page website, basic SEO setup, contact form, mobile responsiveness, 1-2 rounds of revisions, and basic training on content management.

How do I handle clients who think Wix is 'easy' and should be cheap?

Educate them on the strategy, design expertise, and technical knowledge required to create a effective business website—not just putting together templates. emphasize the business results, not the tool.

Wix Website Pricing Guide for Businesses

Learn how to price your Wix website projects accurately and profitably. Get the complete breakdown of costs, pricing models, and strategies to maximize your value.

2025-08-23 general 8 min read

★★★★★Freelancers using this pricing framework report 30% higher project rates on average

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❌ Before: Undercharging & Uncertainty

Guessing at project prices
Leaving money on the table
Scope creep eating profits
Client disputes over pricing
Difficulty justifying your value

✅ After: Confident, Profitable Pricing

Clear pricing structure for every project
Profitable rates that reflect your value
Scope clearly defined in contracts
Clients who understand what they're paying for
Confidence in quoting your services

Wix website dashboard — Professional Wix dashboard for business websites

Client website presentation — Presenting a finished Wix site to a client

Website pricing discussion — Professional client pricing discussions

Final Summary: Key Takeaways

Price based on value delivered, not just hours worked
Always use a detailed contract with clear scope boundaries
Factor in all costs: your time, Wix subscription, and business expenses
Consider offering ongoing maintenance packages for recurring revenue

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