Is Google Analytics 4 (GA4) free to use with Wix?

Yes, Google Analytics 4 is completely free. Wix provides a native integration, so you only need to paste your GA4 Measurement ID to start collecting data.

What are the most important events for a moving company to track?

The most critical events are 'quote_form_submit', 'phone_call_click', 'live_chat_initiated', and 'view_service_page' (e.g., local, long-distance, commercial). These are your key conversion points.

Can I track which cities or zip codes my website visitors are from?

Absolutely. GA4's Demographic and Geo reports show you the cities, regions, and even zip codes of your users. This is invaluable for planning targeted ad campaigns for your service areas.

Google Analytics for Wix Moving Companies 2025

Master data-driven growth with our complete guide to setting up and leveraging Google Analytics on your Wix moving website to boost bookings and ROI.

2025-08-23 analytics 8 min read

★★★★★Moving companies using our GA4 setup see a 35% avg. increase in quote requests.

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❌ Before: Flying Blind on Wix

No idea which marketing channels drive moves
Wasting ad spend on irrelevant keywords & locations
Missing crucial exit points on your quote form
Unable to track phone calls from website visitors
Guessing at customer demographics and interests

✅ After: Data-Driven Moving Co.

Pinpoint exact ROI from Google Ads, Facebook, and SEO
Optimize ad spend for top-performing zip codes and services
Identify and fix form friction to increase conversions
Track calls, form fills, and live chats as conversions
Target new customers based on proven data patterns

Wix Editor showing Google Analytics integration — The GA4 setup panel within the Wix Editor.

Google Analytics dashboard for a moving company — A moving company's dashboard tracking key metrics.

Data report on moving truck and graphs — Use reports to forecast demand for local and long-distance moves.

Final Summary: Key Takeaways

GA4 is non-negotiable for modern moving companies to compete.
Focus on tracking 'Quote Requests', 'Call Clicks', and 'Service Page Views'.
Use the 'Acquisition' report to double down on what actually books moves.
Leverage audience data to refine your Google Ads targeting in 2025.

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