How much time should my team spend on social media each week?

With a streamlined process, you can achieve great results by dedicating just 2-3 hours per week to content creation and 30 minutes daily for engagement.

Which platform is most effective for attracting new dental patients?

In 2025, Instagram and TikTok are king for attracting patients under 50, while Facebook remains powerful for engaging existing patients and their families. A multi-platform presence is key.

What type of content gets the most engagement for dentists?

Authentic, short-form video (Reels, TikTok) that educates (e.g., 'Myths About Invisalign'), demystifies procedures, or showcases real patient experiences (with permission) generates the highest engagement and trust.

Social Media Marketing for Dentists: 2025 Strategy Guide

Transform your dental practice with our proven 2025 social media blueprint. Attract new patients, build trust, and grow your revenue with platforms your patients actually use.

2025-08-24 marketing 12 min read

★★★★★Dental practices using our 2024 framework reported a 40% average increase in new patient inquiries.

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❌ Before: Inconsistent Social Media Efforts

Posting sporadically with no clear strategy
Low engagement and few followers
Unclear ROI from social media activities
Missing out on younger patient demographics
Struggling to stand out from competitors

✅ After: A Streamlined Patient Acquisition Machine

Consistent flow of high-intent new patients
Strong online reputation and social proof
Measurable ROI from every post and campaign
Dominant presence in your local market
Patients who trust you before they even call

Dentist showing patient results on iPad — Showcase transformative smile makeovers with authentic patient stories.

Behind-the-scenes video shoot — Behind-the-scenes content builds connection and demystifies the dental experience.

Instagram Stories smile assessment — Interactive tools like smile assessments drive engagement and leads.

Final Summary: Key Takeaways

Video is non-negotiable; short-form, authentic clips outperform polished ads.
Your Google Business Profile and social media are now deeply connected.
Social proof (reviews, testimonials) is the ultimate trust signal for new patients.
AI-powered tools can now handle scheduling and FAQs, converting followers 24/7.

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