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Generic Portfolio Website

  • Basic image gallery
  • Simple contact form
  • No booking system
  • 2–3% conversion
  • Poor mobile UX

Professional Media Website

  • Interactive portfolio
  • Instant booking
  • Client proofing area
  • 8–12% conversion
  • Mobile-optimized

Final Summary: Key Takeaways

  • Make one primary action obvious (book or request a quote).
  • Use pricing clarity + trust to reduce hesitation.
  • Place CTAs in-context (hero, mid, end).
  • Ensure fast mobile paths to booking.

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