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❌ Generic Portfolio Website
- Basic image gallery
- Simple contact form
- No booking system
- 2–3% conversion
- Poor mobile UX
✅ Professional Media Website
- Interactive portfolio
- Instant booking
- Client proofing area
- 8–12% conversion
- Mobile-optimized
Final Summary: Key Takeaways
- Make one primary action obvious (book or request a quote).
- Use pricing clarity + trust to reduce hesitation.
- Place CTAs in-context (hero, mid, end).
- Ensure fast mobile paths to booking.
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